DAI: Data, Analytics, & Insights

Contact:

Email: [first-name].[second-name]@nus.edu.sg

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Dai Yao (姚岱)

Assistant Professor of Marketing (since 2014)

NUS Business School, National University of Singapore

[Curriculum Vitae (in .pdf)]

Education:

  • PhD in Management (Marketing), INSEAD, 2014
  • MSc in Operations Management, Singapore Management University, 2009
  • B.Eng in Computer Science and Technology, Tsinghua University, 2006

Research:

  • AI Applications in Marketing;
  • Consumer Privacy;
  • Omni-Channel Marketing;
  • Social Media and WOM;
  • Emerging Markets;
  • Sharing Economy;
  • FinTech;
  • Multi-Stage Transactions;
  • Multi-Category Behaviours;
  • Gaming and Gambling

Teaching:

  • Marketing Analysis and Decision Making
    • for undergraduates (2015-now)
    • for masters (2018-now)
  • Descriptive Analytics with R for undergraduates (2019-)

Faculty page at NUS Business School

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