Dai Yao (姚岱)

Associate Professor of Marketing

Department of Management and Marketing

Faculty of Business

The Hong Kong Polytechnic University

[Curriculum Vitae (.pdf)]

Research and practice interests/expertise:

• Development, Application, and Incubation (DAI) of Statistics, Artificial intelligence, Neuroscience, and Economics based (SANE) solutions for business problems, using a Data-driven, Analytics-rooted, and Intelligence-guided (DAI) approach

Education:

• PhD in Management (Marketing), INSEAD, 2014

• MSc in Operations Management, Singapore Management University, 2009

• B.Eng in Computer Science and Technology, Tsinghua University, 2006

Cases:

• Youliaodao in the Era of Paid Knowledge. Ivey Publishing, Harvard Business Publishing

• Mobiuspace: Venturing into Emerging Markets. Ivey Publishing, Harvard Business Publishing

• Influencer Marketing: The Exploration of Mobiuspace in Latin American Short Video Markets

• Leyaoyao's Diversification: Vertical or Horizontal? Ivey Publishing.

Opinions / 观点:

• Live streaming industry and internet-based business model in China (Chinese Business Center at NUS, in Chinese)

• Pay-what-you-want monetization in live streaming (Chinese Business Center at NUS, in Chinese)

Links:

• My PolyU Faculty Page: https://www.polyu.edu.hk/mm/people/academic-staff/dr-dai-yao/

• My Site in Chinese (中文个人主页): http://www.yaod.ai

• YUNlyzer (云来泽), a DAI Platform and Commercialization Enabler (under construction, a page introducting the motivation behind it, in Chinese): http://www.yunlyzer.com/

• GBA-MarTech (大湾区营销科技论坛): the Greater Bay Area (Guangdong-HongKong-Macao) MarTech Forum (under construction): http://www.gba-martech.com/