Contact:
Professional: DAIYAO(at)POLYU.edu.hk
Personal: DAI(at)YAOD.AI, or (at)YODADAI.com
WeChat: search MOUNTTAI9 or scan the QR code
Dai Yao (姚岱)
Associate Professor of Marketing
Department of Management and Marketing
Faculty of Business
The Hong Kong Polytechnic University
Research and practice interests/expertise:
Development, Application, and Incubation (DAI) of Statistics, Artificial intelligence, Neuroscience, and Economics based (SANE) solutions for business problems, using a Data-driven, Analytics-empowered, and Intelligence-guided (DAI) approach
Education:
PhD in Management (Marketing), INSEAD, 2014
MSc in Operations Management, Singapore Management University, 2009
B.Eng in Computer Science and Technology, Tsinghua University, 2006
Cases:
Youliaodao in the Era of Paid Knowledge. Ivey Publishing, Harvard Business Publishing
Mobiuspace: Venturing into Emerging Markets. Ivey Publishing, Harvard Business Publishing
Leyaoyao's Diversification: Vertical or Horizontal? Ivey Publishing, Harvard Business Publishing
Influencer Marketing: The Exploration of Mobiuspace in Latin American Short Video Markets
Opinions / 观点:
Live streaming industry and internet-based business model in China (Chinese Business Center at NUS, in Chinese)
Pay-what-you-want monetization in live streaming (Chinese Business Center at NUS, in Chinese)
Towards a Utopian Smart Retail Industry, Tsinghua Business Review.
Links:
My PolyU Faculty Page: https://www.polyu.edu.hk/mm/people/academic-staff/dr-dai-yao/
My Site in Chinese (中文个人主页): http://www.yaod.ai
My Group: http://www.sane.zone
YUNlyzer (云来泽), a DAI Platform and Commercialization Enabler (under construction, a page introducting the motivation behind it, in Chinese): http://www.yunlyzer.com/
http://www.analysable.ai
Machine Learning Empowered Business Intelligence (MLE.BI), http://www.mle.bi/
GBA-MarTech (大湾区营销科技论坛): the Greater Bay Area (Guangdong-HongKong-Macao) MarTech Forum (under construction): http://www.gba-martech.com/